My bachelor's thesis explored gendered visual elements that are used to brand products for women and men as well as the societal phenomena that effect perceptions of visuals and gender. I also discussed gender-neutral elements and analysed various gender-neutral brands’ use of visuals. As a part of the brand creation process, I reviewed AI tools for design and examined the effects of AI in creative fields.

Blaide is the product of my goal to create a gender-incusive razor brand. The brand combines masculine blue with feminine pink and curvy shapes as well as neutral fonts.

3D mockups made by Duc Anh Cong